As Confident as the Man

It's what's inside that matters.



As Bold as the Brand

It's what's inside that matters.


Style that defines modern manhood.

Hardhaus is Norwegian for a person of

Courage, Grit and Fortitude.


The reviews speak for themselves

Hardhaus- probably the most comfortable pair of underwear you'll ever own!

by @Team_inbego

Named after Nordic warriors who are known as men of fortitude and courage… would give any guy a bit of courage.

The San Francisco Chronicle

The blend is very comfortable and sits nicely under any given pair of pants.


Warning: Staring at pictures of men in @hardhausapparel may cause you to lose productivity for the rest of day

by He Said Magazine

We were hit hard with the beautiful new fall campaign photos from @Hardhaus

by Underwear Expert

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About Hardhaus

Hardhaus Apparel specializes in men's underwear.

The company's mission is to create ultra-comfortable underwear that looks great on any guy. All of our products are made from a carefully selected mix of cotton and modal that ensure a soft, body defining fit. The beech tree-based modal makes them strong, soft-to-the-touch and absorb moisture better than other fabrics. We blend it with cotton so that the garment breathes and leaves you cool and comfortable. Our boxer-briefs come in a variety of colors that cater to independent spirits.

We also wanted to create a brand that celebrates masculinity and pays tribute to the brand's Norwegian roots, so we chose the name Hardhaus, the Norwegian term for a man of courage, grit and fortitude. Our founder hails from Oslo, Norway and launched the company in California in 2012.

Gift a pair of Hardhaus with your own private video message at check-out!