Style that defines modern manhood.
A Guide to Gifting: The Underwear Matrix
Gift buying. So fun, right? Satisfying when you know you’re giving the perfect gift and frustrating when you have no clue what to get. I still love the...
Hardhaus Design Philosophy
The founder of Hardhaus Apparel describes the design process as a long journey, “Spanning three continents and countless sleep-deprived nights to find the right fabrics and manufacturers.” He...
The reviews speak for themselves
Hardhaus- probably the most comfortable pair of underwear you'll ever own!
Named after Nordic warriors who are known as men of fortitude and courage… would give any guy a bit of courage.
The San Francisco Chronicle
The blend is very comfortable and sits nicely under any given pair of pants.
Warning: Staring at pictures of men in @hardhausapparel may cause you to lose productivity for the rest of day
by He Said Magazine
We were hit hard with the beautiful new fall campaign photos from @Hardhaus
by Underwear Expert
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Hardhaus Apparel specializes in men's underwear.
The company's mission is to create ultra-comfortable underwear that looks great on any guy. All of our products are made from a carefully selected mix of cotton and modal that ensure a soft, body defining fit. The beech tree-based modal makes them strong, soft-to-the-touch and absorb moisture better than other fabrics. We blend it with cotton so that the garment breathes and leaves you cool and comfortable. Our boxer-briefs come in a variety of colors that cater to independent spirits.
We also wanted to create a brand that celebrates masculinity and pays tribute to the brand's Norwegian roots, so we chose the name Hardhaus, the Norwegian term for a man of courage, grit and fortitude. Our founder hails from Oslo, Norway and launched the company in California in 2012.