As Confident as the Man

It's what's inside that matters.



As Bold as the Brand

It's what's inside that matters.



As Sexy as the Fitness Model

It's what's inside that matters.


Style that defines modern manhood.

Hardhaus is Norwegian for a person of

Courage, Grit and Fortitude.


The reviews speak for themselves

Hardhaus- probably the most comfortable pair of underwear you'll ever own!

by @Team_inbego

Named after Nordic warriors who are known as men of fortitude and courage… would give any guy a bit of courage.

The San Francisco Chronicle

The blend is very comfortable and sits nicely under any given pair of pants.


Warning: Staring at pictures of men in @hardhausapparel may cause you to lose productivity for the rest of day

by He Said Magazine

We were hit hard with the beautiful new fall campaign photos from @Hardhaus

by Underwear Expert

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About Hardhaus

Hardhaus Apparel specializes in men's underwear.

The company's mission is to create ultra-comfortable underwear that looks great on any guy. All of our products are made from a carefully selected mix of cotton and modal that ensure a soft, body defining fit. The beech tree-based modal makes them strong, soft-to-the-touch and absorb moisture better than other fabrics. We blend it with cotton so that the garment breathes and leaves you cool and comfortable. Our boxer-briefs come in a variety of colors that cater to independent spirits.

We also wanted to create a brand that celebrates masculinity and pays tribute to the brand's Norwegian roots, so we chose the name Hardhaus, the Norwegian term for a man of courage, grit and fortitude. Our founder hails from Oslo, Norway and launched the company in California in 2012.

Gift a pair of Hardhaus with your own private video message at check-out!