Hardhaus Design Philosophy

The founder of Hardhaus Apparel describes the design process as a long journey, “Spanning three continents and countless sleep-deprived nights to find the right fabrics and manufacturers.”

He explained to iTromsø: The choice of seam, stretch, thickness of fabric, and shape is not accidental. The word hardhaus comes from ancient times and was used to describe a hardy person, such as a fisherman who could not be stopped by storms. Hardhaus is made for tough men who are tired of boring, uncomfortable underwear.


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