The Hardhaus Ethos
A hardhaus is a person of courage, grit and fortitude.
The original hardhaus were men who sailed the turbulent arctic seas in the dark months of winter, braving storms that swept men overboard and tore ships to pieces, to provide for their communities on the rugged Norwegian coast.
Although the term is Norwegian, the hardhaus ethos is universal. From the shepherds in the mountains of Nepal to the salt miners in the Sahara desert, the hardhaus spirit can be found in every corner of the world where men triumph over adversity. The Hardhaus brand draws inspiration from these men.